Georgia State’s Football Debut Includes Tackles, Touchdowns - and 3-D

New technology from Green Bay 3D brings a unique element to Georgia State University’s football debut, with the first-ever 3-D media pass

ATLANTA, Sept. 2, 2010— When Coach Bill Curry leads the Georgia State University Panthers onto the field for the first football game in the school's history, it won't be the only "first" of the evening.  Reporters and photographers covering the inaugural game at the Georgia Dome will also be exposed to a brand new technology that's making its public debut.  In fact, they'll be wearing it. 

Media credentials for the game are in 3-D.  What makes this technology from a new company named Green Bay 3D particularly unique is that you can look deep into the crisp, clear press pass photo and get the full 3-D effect - without having to wear those awkward 3-D glasses.

"The reason this works so well is because we've figured out how to control space in a photo.  So we can mass produce 3-D images that look incredibly realistic," said Dr. William Karszes, Chief Operating Officer of Green Bay 3D and one of the lead scientists who helped to create this new look while developing 3-D for use in civilian satellite images.

"Our work is paving the way into technology where 3-D images can be viewed at any distance or direction and show great depth of field without glasses," said Karszes.  "What you'll notice in the press passes we printed for the Georgia State game is that you not only get a realistic feeling of depth, but we've also combined some subtle features in the image, including lights in the stadium that turn off and on, floating words that change colors, and a disappearing football in Coach Curry's watch." 

"When I saw these 3-D photos I was incredibly impressed," said Coach Curry.  "I'm happy that the folks at Green Bay 3D are a part of our team's first game.  I love what they did with the press passes and plan to hold on to one as a game souvenir.  I wouldn't be surprised if some day soon we'll see this 3-D technology used by a lot of sports teams for everything from programs to game tickets."

Not only does this technology look impressive but the printing and software system includes features that are a major deterrent to counterfeiting, a $600 billion¹ worldwide problem. 

Atlanta-based printer Geographics Inc. worked with Green Bay 3D to print Georgia State's media passes on high speed Heidelberg presses and plates.  "The potential for this is very exciting," said Greg Rozier, COO of Geographics.  "This 3-D technology is head and shoulders above everything else I've seen."

Green Bay 3D is securing financing to locate a plant in Wisconsin, a major center for the printing industry in the U.S.

-30-